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If you want an electric SUV that looks sharp, drives well, and charges quickly, the upcoming Curvv.ev could be exactly what you need. Tata Motors is preparing this stylish EV for its big Indian launch in late 2025 — and there’s already lots to be excited about. From its coupe-like design to its tech-rich interior, here’s a deep dive into what makes this electric SUV one of the most anticipated cars of the year.
Launch Date & Pricing Overview
Tata Motors will officially launch the it toward the end of 2025. Production is already underway at the company’s Pune facility, and deliveries will begin soon after its launch event. Pricing is expected to range between ₹18–22 lakh (ex-showroom), making this EV SUV competitive against rivals like the MG ZS EV, Hyundai Kona Electric, and Mahindra XUV400.
Battery, Range & Performance
This is powered by a 55 kWh lithium-iron-phosphate (LFP) battery that supports up to 500 km of range (ARAI). In real-world driving, owners can realistically achieve 420–450 km on a full charge — plenty for most daily commutes and weekend road trips.
A 150 PS motor driving the front wheels gives it enough power to sprint from 0–100 km/h in under 9.5 seconds. The SUV also features multiple drive modes — Eco, City, and Sport — allowing the driver to adjust performance and efficiency on the go.
Fast-Charging & Efficiency
What really sets the This apart is its 70 kW DC fast-charging capability. Plug into a public rapid charger, and the battery can go from 10% to 80% in about 40–45 minutes. At home, a regular 7.2 kW AC wall-box charger will top up the battery overnight — approximately 8–9 hours for a full charge.
Additionally, the SUV features regenerative braking to recapture energy and enhance overall efficiency. This system feels smooth and intuitive, making stop-and-go city driving a bit more energy-efficient.
Design, Space & Features
When you look at the it , you’ll notice its coupe-SUV profile and bold design language. The front sports a full-width light bar, sharp LED headlamps, and a muscular front grille. Large 18-inch alloy wheels and 190 mm of ground clearance give it an SUV-like presence while its coupe-style roofline lends a sporty touch.
Inside, the cabin feels upmarket. A 12.3-inch infotainment touchscreen with wireless Apple CarPlay and Android Auto dominates the dashboard. There’s also a premium sound system, ambient lighting, wireless phone charging, and Tata’s new voice-assistant feature that responds to Hindi and English commands. Soft-touch materials, contrast stitching, and a spacious 422-litre boot make it practical for long trips with friends and family.
Safety & Tech
Safety has been a top priority for the This. Tata is expected to offer six airbags as standard, along with ABS with EBD, electronic stability control, and hill-hold assist. More advanced features like a 360-degree camera, front and rear parking sensors, lane-keep assist, and adaptive cruise control will likely be available on top trims — bringing a level of tech usually seen on premium EVs.
Competitors & Buyer Profile
With its combination of style, performance, and practicality, the it will appeal to a wide range of buyers. It’s a great fit for:
- City commuters looking for a spacious EV SUV
- Road-trippers who need a 400+ km real-world range
- Tech-savvy buyers who want modern features
- Families who need comfort, safety, and luggage space
Compared to the MG ZS EV and Hyundai Kona Electric, the Tata SUV promises faster charging, more interior space, and strong local after-sales support.
Frequently Asked Questions
What will be the This price?
The Curvv.ev will cost approximately ₹18–22 lakh (ex-showroom), making it a competitive option in this segment.
How long does it take to charge the This?
On a 70 kW fast charger, it takes about 40–45 minutes for 10–80% charge. On a 7.2 kW home charger, plan for around 8–9 hours.
Is the This good for long trips?
Yes — with its 420–450 km real-world range and fast-charging support, the it is a capable long-distance cruiser.
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