MG Windsor EV Shocks Market with Bold New Design

The electric vehicle revolution continues, but not every brand brings excitement and innovation to the table. That changes with the all-new Windsor EV, MG’s boldest and most progressive electric SUV yet.

Unveiled in early 2025, this electric SUV is more than just another green car. With radical styling, advanced interiors, and next-gen EV tech, the Windsor EV is set to shake up the premium EV market in India.

This review explores how its daring design choices, smart cabin, and high-performance platform make it one of the most compelling EVs you can buy under ₹45 lakh.

Why the Windsor EV’s Design Breaks the Mold

MG has taken a daring leap with the This Car , departing from conventional SUV design and embracing futuristic, angular aesthetics.

Exterior Highlights:

  • Wide, closed-off grille with digital patterns
  • Full-width LED light bar across the front and rear
  • Flush-fitting door handles and frameless windows
  • Sculpted body panels with active aero vents
  • 20-inch turbine-style alloy wheels for visual drama

The Windsor EV doesn’t try to look like a traditional SUV. Instead, it confidently adopts the EV identity — sleek, smooth, and aerodynamically optimised for maximum efficiency and appeal.

Interior of the Windsor EV – Minimalism Meets Innovation

The interior of the This Car is where function meets form. MG has created a cabin that’s not only stylish but user-centric. Every surface is soft to the touch, with materials that look and feel upscale.

Key Cabin Features:

  • 15-inch floating touchscreen with ultra-responsive interface
  • 12-inch fully digital instrument cluster
  • Ambient lighting with 64 configurable colors
  • Panoramic sunroof with anti-glare UV coating
  • Multi-layered dashboard with dual-tone soft plastics
  • Vegan leather upholstery with perforated finish
  • Large centre armrest with wireless charging pad

Despite its compact footprint, This Car offers excellent legroom and headroom, especially in the rear thanks to its flat floor layout.

Windsor EV Performance – Fast, Confident, Electric

This Car comes equipped with a dual-motor all-wheel-drive setup powered by a 77 kWh battery. It offers balanced driving dynamics with strong power delivery, quiet operation, and minimal vibrations.

Powertrain Breakdown:

  • Dual electric motors producing 320 bhp and 600 Nm torque
  • 0 to 100 km/h in 5.8 seconds
  • Multiple drive modes: Eco, Comfort, Sport
  • Adjustable regenerative braking
  • Top speed of 180 km/h (electronically limited)

The SUV’s low centre of gravity and wide stance help in cornering, while adaptive dampers ensure comfort over bad roads. Whether you’re stuck in traffic or hitting the highway, This Car drives with quiet confidence.

Battery Range and Charging Capabilities

MG has clearly prioritized range and convenience with This Car. It comes with a 77 kWh battery and excellent real-world range.

Charging and Range:

  • WLTP-certified range of 520 km
  • Real-world range of 460–480 km depending on driving conditions
  • 150 kW DC fast charging: 10–80% in 30 minutes
  • 11 kW home wall box charging: full charge in 7 hours
  • Smart thermal management to enhance battery life in Indian conditions

The combination of fast charging and usable real-world range makes this SUV ideal for both daily city driving and weekend getaways.

Infotainment and Connected Features

MG has built a name for itself in India with its connected car experience. This Car elevates that legacy with next-gen infotainment and cloud integration.

Key Tech Features:

  • 15-inch HD touchscreen with new MG iSmart UI
  • Wireless Apple CarPlay and Android Auto
  • 12-speaker surround sound system
  • Over-the-air (OTA) software updates
  • Connected car suite with remote lock/unlock, AC control, geo-fencing
  • Voice assistant with natural speech recognition in multiple Indian languages

This level of connectivity rivals luxury brands, giving users an immersive and intelligent driving experience.

Safety and Driver Assistance Systems

The Windsor EV is designed to protect its occupants with a suite of active and passive safety systems.

Safety and ADAS Features:

  • 6 airbags and high-tensile steel chassis
  • Level 2 ADAS suite including:
    • Adaptive Cruise Control
    • Lane Keep Assist
    • Blind Spot Detection
    • Autonomous Emergency Braking
    • Rear Cross Traffic Alert
  • 360-degree camera with obstacle detection
  • Electronic Stability Control and Hill Hold Assist

Whether you’re navigating tight city lanes or cruising on the highway, the safety package of This Car provides excellent confidence behind the wheel.

Windsor EV vs Competitors – How It Stands Out

FeatureWindsor EVHyundai Ioniq 5Kia EV6BYD Seal
Range (WLTP)520 km631 km528 km570 km
Battery Capacity77 kWh72.6 kWh77.4 kWh82.5 kWh
0–100 km/h5.8 sec7.6 sec5.2 sec5.9 sec
Touchscreen Size15-inchDual 12.3-inch12.3-inch15.6-inch
Starting Price (Expected)₹42 lakh₹46 lakh₹60 lakh₹41 lakh

This Car holds its own by offering standout design and features at a lower entry price. It’s one of the few EVs in its segment that delivers style and substance without pushing into luxury car pricing.

Who Should Consider Buying the Windsor EV?

The Windsor EV is tailored for:

  • Buyers upgrading from premium ICE SUVs who want sustainable performance
  • First-time EV owners looking for long range and smart tech
  • Young professionals who value design, performance, and digital features
  • Urban families who need a safe, stylish and connected daily commuter

Pros and Cons

Pros:

  • Bold, futuristic design that turns heads
  • Strong real-world range and fast charging
  • Tech-rich, minimalist cabin with smart storage
  • Excellent ride comfort and driving refinement

Cons:

  • No RWD variant offered
  • Pricing could stretch beyond budget-conscious buyers
  • Limited charging infrastructure in smaller towns (depends on location)

Final Verdict

The Windsor EV marks a turning point in the Indian electric SUV space. With its radical new design, advanced features, and excellent battery range, it doesn’t just follow trends — it sets them.

For buyers looking for a distinctive, capable, and tech-loaded electric SUV that breaks the mold, the Windsor EV is one of the most future-ready choices of 2025.

Frequently Asked Questions (FAQs)

What is the driving range of the Windsor EV in real-world Indian traffic?

In actual Indian driving conditions, including stop-and-go traffic and occasional highway runs, the Windsor EV delivers a real-world range of approximately 460 to 480 kilometers per charge, which makes it a strong choice for car buyers looking for a long-range electric SUV that supports everyday driving and extended weekend trips without range anxiety.

Does the Windsor EV support fast charging for quick top-ups on the go?

Yes, the Windsor EV is equipped with 150 kW DC fast charging capability, enabling the battery to charge from 10 to 80 percent in just 30 minutes. This allows busy users to rely on rapid top-ups, making it a great option for EV owners searching for fast-charging electric vehicles with premium performance under ₹45 lakh.

Is the Windsor EV suitable for families needing space and comfort?

The Windsor EV offers spacious rear seats, a flat floor design, 520 litres of boot space, and a quiet cabin, which collectively make it ideal for families. It’s especially suited for those who need a comfortable and feature-rich electric SUV for urban use, school runs, and occasional inter-city drives with ample luggage space.

How does the Windsor EV compare to Hyundai Ioniq 5 in features and pricing?

While the Hyundai Ioniq 5 offers a slightly longer WLTP range, the Windsor EV delivers similar performance with more aggressive pricing and bold design, making it more accessible. Buyers comparing the two will find that the Windsor EV offers a competitive mix of technology, safety, range, and design in a mid-premium segment SUV under ₹45 lakh.

What safety technologies come standard with the Windsor EV?

The Windsor EV includes 6 airbags, Level 2 ADAS with features like adaptive cruise control, lane keeping assist, and autonomous braking, ensuring a high level of protection. This makes it ideal for buyers seeking an electric SUV with advanced driver assistance systems and 5-star equivalent safety rating in the ₹40–₹45 lakh range.

Sumon Das

Sumon Das

I'm a dedicated automobile content writer with a passion for cars, bikes, and everything in between. I specialize in creating engaging, SEO-optimized articles that cover the latest automotive news, in-depth vehicle reviews, comparisons, maintenance tips, and emerging trends in the auto industry.

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