Unveiled in July 2025, this car was launched alongside the updated Thar 4×2 and 4×4 variants, but it’s the Roxx edition that caught everyone’s eye. This new edition is designed to be the most aggressive, lifestyle-oriented version of the Thar yet — a fusion of off-road capability and bold aesthetics.
Targeted at a younger, thrill-seeking audience, Mahindra has positioned this car as an urban head-turner and a weekend warrior. It’s available in both 4×2 and 4×4 versions, based on customer preference for capability versus cost.
Table of Contents
Engine, Mileage & Real-World Performance
Mahindra borrows its mechanical underpinnings from the existing Thar platform. That means buyers get tried-and-tested engine options with minor tuning adjustments and cosmetic enhancements to improve street and off-road appeal.
| Engine Type | 2.0L Turbo Petrol / 2.2L Diesel |
|---|---|
| Transmission | 6-speed Manual / 6-speed Automatic |
| Power Output (Petrol) | 150 PS / 320 Nm |
| Power Output (Diesel) | 130 PS / 300 Nm |
| Mileage (Petrol Manual) | ~13–14 kmpl |
| Mileage (Diesel Manual) | ~15–16 kmpl |
| Drive Type | 4×2 (RWD) or 4×4 (AWD) |
Real-world testing suggests that this car handles city traffic comfortably and performs confidently on off-road trails. While it isn’t meant to be a highway cruiser in the traditional sense, it offers stability and torque even at higher RPMs.
Official Offer
At launch, Mahindra announced the following introductory benefits:
- Free adventure kit worth ₹15,000
- Exchange bonus of ₹20,000 for old Thar owners
- Special finance schemes with EMIs starting at ₹12,999
- 3 years / 1,00,000 km standard warranty with extension options
These offers are available for a limited time, subject to location and dealership stock.
Price & Variant Breakdown
Mahindra is positioned slightly above the standard Thar variants but still retains Mahindra’s aggressive pricing strategy.
| Variant | Drivetrain | Transmission | Price (Ex-Showroom) |
|---|---|---|---|
| Roxx Petrol MT 4×2 | RWD | Manual | ₹15.49 lakh |
| Roxx Diesel MT 4×2 | RWD | Manual | ₹15.99 lakh |
| Roxx Petrol AT 4×4 | AWD | Automatic | ₹17.49 lakh |
| Roxx Diesel AT 4×4 | AWD | Automatic | ₹17.99 lakh |
In short, this car provides buyers a chance to enjoy the Thar lifestyle without having to stretch into ₹20+ lakh territory.
Key Features, Design & Comfort
Mahindra didn’t just add stickers and call it a day. This car includes aesthetic enhancements and equipment upgrades that make it a visual standout — both on the road and the trail.
Exterior Highlights:
- Matte-black front grille with ROXX branding
- Red tow hooks, bash plate, and side accents
- Dual-tone alloy wheels (new design)
- Smoked LED tail-lamps and projector headlights
- Hardtop standard across all variants
- Side decals and blacked-out ORVMs
Interior Features:
- Dual-tone dashboard (black and red theme)
- Waterproof, washable seat upholstery
- 7-inch touchscreen with Android Auto & Apple CarPlay
- Auto AC, USB fast charging
- Front armrest and rear roof-mounted speakers
- Cruise control and hill-hold assist (4×4 variants)
Comfort inside this car is better than earlier Thar versions, thanks to more ergonomic seating and small improvements like better cabin insulation. However, space remains tight for the second row in 3-door models.
Comparison with Key Competitors
| Model | Engine Options | Drive Type | Starting Price | Key USP |
|---|---|---|---|---|
| This Car | Petrol / Diesel | 4×2 / 4×4 | ₹15.49 lakh | Rugged looks + lifestyle branding |
| Force Gurkha 5-door | Diesel | 4×4 | ₹16.75 lakh | True off-roader, larger cabin |
| Maruti Jimny | Petrol only | 4×4 | ₹12.74 lakh | Lightweight, nimble, compact SUV |
| Scorpio N Z4 4×4 | Petrol / Diesel | 4×4 | ₹18.49 lakh | More practical for families |
| Hyundai Creta Adventure | Petrol / Diesel | FWD | ₹14.99 lakh | City-friendly with adventure styling |
While the Jimny may appeal to urban adventurers, and the Gurkha may suit hardcore off-roaders, this car strikes the middle ground: bold design, real 4×4 potential, and decent creature comforts.
Who Should Buy This Car?
Family Buyers
While not the most family-friendly vehicle, this car suits couples or small families who prioritize weekend getaways and fun drives.
Daily City Riders
Opting for the 4×2 petrol AT variant makes this car an attention-grabbing yet manageable daily driver, especially in urban areas.
Highway Lovers
With cruise control, a planted feel, and high ground clearance, this car is suitable for highway adventures — just don’t expect plush sedan-like comfort.
First-Time Buyers vs Upgraders
If you’re upgrading from a hatchback or compact sedan, this car offers a new lifestyle. And for existing Thar or Bolero owners, it feels like a natural evolution with flair.
Pros and Cons
Pros:
- Bold design with lifestyle appeal
- Choice of 4×2 and 4×4 setups
- Capable engines, proven reliability
- Real off-road DNA with modern features
- Unique in its price and segment
Cons:
- Tight second-row space in 3-door format
- Limited boot space
- No petrol 4×4 manual variant
- Some may find pricing close to Scorpio N
Frequently Asked Questions
What is the on-road price of Mahindra in major cities?
On-road prices vary, but in metros like Mumbai and Bengaluru, expect ₹18.3–20.2 lakh for top-end variants. Entry variants may start around ₹17 lakh on-road.
Is Mahindra better than the Maruti Jimny for off-roading?
Yes, especially in terms of torque, build, and off-road angles. This car offers diesel power, more ground clearance, and a stronger low-end grunt.
Is Mahindra practical for city use?
With 4×2 variants available and automatic options, yes. However, turning radius and size may be challenging in tighter city spots.
What’s the warranty on Mahindra ?
This car comes with 3 years / 1,00,000 km warranty, with the option to extend up to 5 years. Roadside assistance is included for the first year.
Verdict
The Mahindra Thar Roxx is more than a cosmetic experiment — it’s a smartly packaged lifestyle SUV that expands the Thar lineup in the right direction. For buyers who want more than a basic off-roader, this car delivers the aesthetic, the performance, and the appeal of something far pricier.
Whether you’re climbing rocks or climbing social status, this car fits both stories. And with Mahindra’s aggressive pricing, it’s clear the brand wants to dominate both rural and urban adventure markets.
If you’re tired of cookie-cutter SUVs and want a vehicle that makes a statement — this car might be the most exciting option under ₹20 lakh today.
